CE Strong Interiors
Workshop Campaign | 2020
In 2021, CE|Strong, powered by The Architect’s Newspaper, launched a series of online workshops that focused on various aspects of the interior. I was the designer for that particular brand extension, known as CE|Strong Interiors.
The image on the top is the first direction I went in, the image on the bottom is the second direction which is what the company ultimately chose for the brand.
The first task was to create the Interiors extension of the CE|Strong logo. The goal of the brand was to elevate it from the other areas of the family, while still making it as inviting as the handwritten type of the Virtual and Live logos.
I chose Adobe Garamond for its organic nature and beautiful ligatures.
Although the layout is similar in each of the web images below, each workshop has their own distinctive image and graphic element.
